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13-MAR-2025 | Whirlpool’s “The Panic Button” Ad

Author

Dan Bogachek
March 13, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Whirlpool’s “The Panic Button” Ad

A normal air conditioner has two buttons: the low button and the high button. This Whirlpool, however, has three: the night button, the normal button and The Panic Button. The extra button, needless to say, is designed especially for times of dire emergency. Like, for instance, when you’ve been trapped in a 4th of July traffic jam and spent five hours baking in an oven on wheels and then, just when you thought you wouldn’t live another ten minutes, you finally get home and throw open the door, only to be driven back by a blast of heat that nearly singes your eyebrows. Then, blinded by sweat, you rush through the inferno and, with your last ounce of strength, lunge at the air conditioner. 🏁 

Twist the knife. Then twist some more. And of course — note the “you.” All about getting that imagination going.