- Copywork365
- Posts
- 13-MAR-2024 | Whirlpool’s “The Panic Button” Ad
13-MAR-2024 | Whirlpool’s “The Panic Button” Ad
A great example of twisting the knife.
A normal air conditioner has two buttons: the low button and the high button. This Whirlpool, however, has three: the night button, the normal button and The Panic Button. The extra button, needless to say, is designed especially for times of dire emergency. Like, for instance, when you’ve been trapped in a 4th of July traffic jam and spent five hours baking in an oven on wheels and then, just when you thought you wouldn’t live another ten minutes, you finally get home and throw open the door, only to be driven back by a blast of heat that nearly singes your eyebrows. Then, blinded by sweat, you rush through the inferno and, with your last ounce of strength, lunge at the air conditioner.