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12-APR-2025 | VW’s “Oldest Reason in the World” Ad

Author

Dan Bogachek
April 12, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

VW’s “Oldest Reason in the World” Ad

The oldest reason in the world for buying a new one.

Meet Jim Freim, age 25.

And his automobile, age 23.

Now there’s nothing unusual about a nice human being being 25.

But you have to admit it’s a bit unusual when a car is still running around at the ripe old age of 23.

But then again, the car is a VW.

You see, in this age of “New, Now, Wow” automobiles, we spend very little time making our little car look better.

(Obviously.)

But we do spend a great deal of time making it work better.

Each and every one of the 5,115 parts in the Volkswagen has been improved and improved again since Jim’s bug made its first journey back in ‘49.

We, of course, mentioned this to him and suggested that maybe after 23 years, it was time he traded his old one in for a new one.

“Don’t call me, I’ll call you,” he said. 🏁 

A story with a parable in the shape of an ad.
There’s a real face, just like you and I have. That makes it relatable.
Tactical parenthetical sentence, of only one word to boot.
And specific numbers. They make it more tangible. Repetition makes them stick.
Social proof for the punchline: “I know a good thing when I see one.”