The oldest reason in the world for buying a new one.

Meet Jim Freim, age 25.

And his automobile, age 23.

Now there’s nothing unusual about a nice human being being 25.

But you have to admit it’s a bit unusual when a car is still running around at the ripe old age of 23.

But then again, the car is a VW.

You see, in this age of “New, Now, Wow” automobiles, we spend very little time making our little car look better.

(Obviously.)

But we do spend a great deal of time making it work better.

Each and every one of the 5,115 parts in the Volkswagen has been improved and improved again since Jim’s bug made its first journey back in ‘49.

We, of course, mentioned this to him and suggested that maybe after 23 years, it was time he traded his old one in for a new one.

“Don’t call me, I’ll call you,” he said.