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  • 16-JUL-2024 | VW’s “Easy to Push” Ad

16-JUL-2024 | VW’s “Easy to Push” Ad

VW’s “Easy to Push” Ad

And if you run out of gas, it’s easy to push.

See?

We think of everything.

Getting a Volkswagen to the side of the road is a pushover.

It’s a little surprising that VW owners don’t run out of gas more often.

A figure like 32 miles to the gallon can make you a little hazy when you last filled up.

And you spend so little time in gas stations, there are almost no reminders.

You’ll probably never need oil between changes, for example.

You’ll never need water or anti-freeze because the engine is air-cooled.

40,000 miles on a set of tires won’t break any Volkswagen records.

And repairs are few and far between.

So this year we’ve installed a gas gauge to help you remember.

But we haven’t taken all the fun away.

You still have to remember to look at it.

  • It’s ok to be a bit smug, as long as it’s not over the top!

  • Pun points: “pushover.”

  • Written all about “you.”

  • Experience and benefits from features, not the other way around.

  • I’m coining the term “wink” 😉 punchline. Textbook example here.

AI is pretty lousy at copywriting.

But if AI helps you get all the other stuff done faster…

Well, that means more time for the good stuff, eh?

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