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29-MAR-2025 | Volvo’s “Americans are being driven” Ad

Author

Dan Bogachek
March 29, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Volvo’s “Americans are being driven” Ad

More and more Americans are being driven to this conclusion.

In New York, 73,000 cars were abandoned last year.

In Chicago, people are running away from their cars at the rate of one every seven minutes.

The City of Los Angeles removes 1400 abandoned cars from the streets every month.

Detroit picks up 20,000 a year. Very quietly.

No wonder more people are buying Volvos than ever before. Volvo offers relief from what they’re running from.

Volvos are built to last. We can’t guarantee exactly how long, but we do know Volvos are driven an average of eleven years in Sweden before people give up on them.

Of course there are still more cars being abandoned in America than there are Volvos being sold.

We’re doing well, but at the rate they’re going we’ll never catch them. 🏁 

  • Hook: social proof + ambiguous “this conclusion” to beg the question: “what’s the conclusion?”

  • Repetition + numbers paint a picture while creating credibility. The specificity makes it sticky. 73,000, one every seven minutes, 1400, 20,000.

  • And all of these stats point to what? “No wonder more people are buying Volvos than ever before.” Social proof does a lot of the heavy lifting in this one.

  • Punchline: “We could use your help — we’re carrying the team 😉”