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23-MAR-2025 | “Unloading Schweppes elixir on Pier 92” Ad

Author

Dan Bogachek
March 23, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

“Unloading Schweppes elixir on Pier 92” Ad

Unloading Schweppes elixir on Pier 92

Above you see Commander Edward Whitehead, President of Schweppes U.S.A., welcoming still another cargo of Schweppes elixir to America.

The Commander imports this precious essence from England, to make sure that every drop of Schweppes Tonic bottled in America has the original flavor. The curiously refreshing flavor that has made Schweppes famous all over the world as the authentic Gin-and-Tonic mixer.

Says Commander Whitehead: “It took the House of Schweppes more than a century to bring Schweppes Tonic to its bittersweet perfection. And to develop Schweppervescence — patrician little bubbles that always last your whole drink through.”

But it will take you only seconds to mix Gin or Vodka with Schweppes and enjoy the delicious results.

P.S. Add this new drink to your Schweppertory: a jigger of Dry Vermouth over ice and Schweppes Tonic. Tastes almost like champagne! 🏁 

  • Subtle hook puts us into in media res. This helps set the tone. It doesn’t look like an ad, instead our impression is that it’ll be a story or entertaining or informative. Of course, in reality, it’s both.

  • “Still another cargo” → implicit social proof.

  • The high standards trope: “every drop of Schweppes Tonic bottled in America has the original flavor.” The rare, curious, or unusual is universally attractive.

  • Great segue from Command Whitehead’s quote to “you.” And that’s where we end as well — “you.”