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- 23-JUL-2024 | True Food Kitchen’s “I’ve Gone Under the Knife” Ad
23-JUL-2024 | True Food Kitchen’s “I’ve Gone Under the Knife” Ad
Dan Bogachek
July 23, 2024
True Food Kitchen’s “I’ve Gone Under the Knife” Ad
I’ve gone under the knife. And the fork. Hell, even the spoon.
Every diner has had at me.
And who can blame them?
Once they take a bite of my mouth-watering salmon, fresh local beets and healthy quinoa, they forget what they’re is good for them.
Which is good.
Because the more they have of my Omega 3 fatty acids and nutritious ingredients, the less they want other things.
Liposuction, for instance.
Another example of the product talking — in this case a plate of salmon.
The hook + intro are a fun form of social proof.
Great intentionality in the sentence length and mixing it up. As in other cases, notice how the long stuff is there to paint the scene and the short stuff is there to make the points.
Carrot + stick. The carrot: the flavor & the health benefits. The stick: liposuction.
“Hell” — if it fits the brand & voice, don’t be afraid to cuss. Use too much, though, and it eats into your voice & personality — a little goes a long way.
Grade 3 on the Hemingway App.
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