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16-FEB-2025 | Tom McElligott’s “Waited for him all day” Ad for Northwestern Bell

Author

Dan Bogachek
February 16, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Tom McElligott’s “Waited for him all day” Ad for Northwestern Bell

Nostalgia, a little sprinkle of guilt, and the need for human connection.

In 1941, you waited all day for him to come home from work.
Isn’t it worth $1.50 to spend 5 minutes with him again?

Remember the great times you had together? Staying in touch regularly with old friends and loved ones costs less than you think.

For example, for under $1.50 you can talk for a full five minutes on the telephone to New Orleans, New York, or Seattle, evenings after 5PM and anytime on weekends.

So go ahead, relive those old memories and plan for new ones.

On the telephone. 🏁

  • Hook: “you”, then asking a question.

  • Great use of memory throughout. Similar to imagination — it gets your reader visually keyed in, and it’s super vivid.

  • Tell your reader what to do: “So go ahead…”

  • Punchline keeps it short and sweet. Complete ideas > complete sentences.