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  • 2-APR-2025 | Tom McElligott's "Stress is not a 20th century phenomenon" church Ad

2-APR-2025 | Tom McElligott's "Stress is not a 20th century phenomenon" church Ad

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Tom McElligott's "Stress is not a 20th century phenomenon" church Ad

Contrary to conventional wisdom, stress is not a 20th century phenomenon.

The Episcopal Church can’t promise an end to stress. But we can promise to help you live better with stress through the love, support, and fellowship of Jesus Christ. Come join us this Sunday.

The Episcopal Church 🏁 

Ultra-condensed!

  • Immediate pain + empathy/resonance in the hook. “You’re stressed, we feel you.”

  • “Can’t promise an end to stress.” Handling objection, nudging you towards acceptance, but also reminding you that the pain will continue. In other words, subtly twisting the knife.

  • The solution: pain relief via attending church. And a bit of carrot & stick action: stick is stress, carrot is love, support & fellowship. Note the kickstart “but.”

  • Dead simple CTA, and end scene.