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  • 8-FEB-2025 | Tom McElligott’s “Monday Night Football” Ad for Mini Mart

8-FEB-2025 | Tom McElligott’s “Monday Night Football” Ad for Mini Mart

Author

Dan Bogachek
February 08, 2025

Tom McElligott’s “Monday Night Football” Ad for Mini Mart

It’s halftime on Monday Night Football and you want some beer and pretzels. Where are you going to go?

When you want something good to eat or drink, but don’t want to grow old waiting in line to buy it, come to Mini Mart.

At Mini Mart you can get most of the things you’ll find at supermarkets, without standing in line behind six or eight loaded shopping carts.

That’s because Mini Mart is specifically designed so you can get what you want fast.

With handy, close parking. Clean, bright, organized stores. And check-out service that takes the wait out of buying groceries.

At Mini Mart, we won’t hand you a line. 🏁

  • The hook poses you a question. Which then invites you to read on what they might say about your thoughts. Addressing the reader’s thoughts creates an interesting dynamic — the interaction feels a little more alive.

  • Benefits, not features. The one “how” (“it’s specifically designed”) immediately points to the key benefit of fast service. It’s extra credibility.

  • Written with a ton of “you.”

  • We see these all the time, especially in McElligott’s copy: sentence fragments. Pssst no one cares. Because complete ideas > complete sentences.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].