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  • 27(ish)-APR-2024 | Tom McElligott’s “Graffiti” Ad for Minnesota Tourism

27(ish)-APR-2024 | Tom McElligott’s “Graffiti” Ad for Minnesota Tourism

Author

Dan Bogachek
April 28, 2024

Tom McElligott’s “Graffiti” Ad for Minnesota Tourism

This ad is built on repetition. And remember:
Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

The recurring piece: “You find it…”

That’s a metric butt-ton of “you.”

We take all of that “you” and we start painting. With everything written from your perspective, these scenes unfold in your imagination as you read along. (Unless you’re the small percentage of the population with aphantasia.)

It’s a future visualization exercise — a mild form of guided fantasy.

To round us off, the call to action lives in the mailing form. If you liked what you just pictured, you’re probably curious to learn more, and it’s free to boot (remember also — this is pre-Internet!).

In Minnesota we have graffiti, too.
It just happens to be 800 years old.

Everywhere you go in Minnesota art surrounds you.

You can find it among the half-hidden caves and waterways where Sioux and other tribes left it hundreds of years ago.

You find it in stunning sunsets filtered through pine trees towering high into the sky.

You find it in a deer that darts through the bush, a fish that leaps splashing from the water, a loon that breaks the misty morning silence with its eerie call.

You find it in the lush parks, tree-shaded boulevards, and exquisite malls of Minnesota cities.

You find it in the wide variety of professional and amateur theater, music, and dance throughout Minnesota.

And, of course, you find it in fine museums which Minnesotans have filled with art objects from Minnesota and around the world.

Art. It’s all there waiting for you in Minnesota. Enough to fill a lifetime of vacations.

Indoors or outdoors.