You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Tom McElligott’s “Fifi La Folly” Ad for Mini Mart

Humorous, and a little smutty.

Pain — “but for a package of cigarettes?”
Agitation — “It doesn’t take a genius…”
Mission — “At Mini Mart, we believe no one should have to stand in line for things as ordinary…”
Solution — “So we’ve designed…”
Objection-handling — “We carry most of the things you go to for the supermarket for…” One of the most common reasons to avoid a store like Mini Mart is the smaller selection compared to full-sized grocery. Now there’s one less arrow in the reader’s quiver.
Call to action — “We suggest…. And when it comes to groceries, come to Mini Mart.” This combines looking out for your best interests and a direct instruction. The little smirk — equating Fi Fi LaFolly with shaking hands with Jimmy Carter’s (then president) brother — is a light-hearted touch. Point is, you fill in the blank on what’s important to you.
Punchline — “We won’t hand you a line.”