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1-DEC-2024 | The Organ Transplant Association’s “Going Nowhere” Ad

Author

Dan Bogachek
December 01, 2024

The Organ Transplant Association’s “Going Nowhere” Ad

You think you’re going nowhere when you die. You just might, though.

Is it possible that this is all there is to life? Is it possible that human beings are just a bundle of carbon? A pile of fertilizer? Sorry, I meant stardust. Maybe “Is it” is not the best way to start these questions. After all, when you’ve figured out the answer it isn’t anymore. It was. At least that’s the point of view of those who don’t believe in life after death, those who doubt the existence of a higher purpose or those who doubt, but would love to be surprised.

Anyway, maybe you have a different point of view. But if they’re right, all you’ll leave is your legacy. Your life’s work is no longer yours. Your history, your life lessons, your will and testament will all be left behind. And maybe one or two unpaid bills. Your doubts will certainly disappear. But until that day, at least there’s one thing you can be sure of:

Your body will remain here.

Be an organ donor.
No matter what you believe. 🏁

  • “You” right in the hook, with a bit of an existential shock. Death tends to be a taboo because people don’t like to think about it.

  • Using setup questions to then answer them. And the repetition cements the idea: “when it’s all said and done, our bodies are insignificant.”

  • “Maybe,” “at least,” “and", “but,” — all give the beginning of the sentence starting momentum.

  • Final call to action:

    • Tying in the call to action with the original premise in the hook — hook-punchline sandwich.

    • Complete ideas > complete sentences.

    • Tell the reader explicitly what you want, and be direct.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].