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  • 10(ish)-FEB-2024 | The Big Chair’s Long Copy Ad

10(ish)-FEB-2024 | The Big Chair’s Long Copy Ad

The Big Chair’s Long Copy Ad

The copy is pretty tight. But more so, this is a good example of niche-specific copy. It pushes on the ego, social context, and interests of a very specific target: business executives.

Waiting to be head hunted is one thing. But sitting on your proverbial laurels is another. You’d never know it, but the perfect executive advancement could be closer than you think. Tantilisingly close. But you won’t hear about it on the golf course, and you won’t be tipped-off at dinner. It’s online. It’s Australia’s only online job site designed exclusively for Australia’s top CEO’s and executives.

It’s the perfect mix of business news, key profile stories not to mention brilliant executive career opportunities. Of course we wouldn’t dare suggest you should give up your golfing days and executive lunches but wouldn’t it be nice to know something your golfing buddies didn’t? In a market where every executive is looking for an edge, it pays to be aware of all of your options all of the time. So if you like to swim with the big fish, and consider yourself a big player take a moment to see what’s happening on the Big Chair. The Big Chair. Where the big jobs are.