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  • 3-APR-2025 | Soap & Glory Shower Gel Product Copy

3-APR-2025 | Soap & Glory Shower Gel Product Copy

Author

Dan Bogachek
April 03, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Soap & Glory Shower Gel Product Copy

For skin that’s supremely clean but also perfectly nourished.

Super-rich, creamy texture,

Long-lasting fragrance.

When it comes to function, the clue’s in the name — but after that, Clean on Me Creamy Clarifying Shower Gel comes over all modest. It entirely fails to mention the mandarin zest extract, built-in body lotion, and the rich, creamy lather that leaves skin feeling like it’s gone soft — and smooth.

The name is also rather quiet on the scented presence of fruity floral cult classic fragrance, Original Pink™, aka our signature fruity chypre fragrance. Crisp bergamot, crushed green leaves and mandarin refresh a gorgeous bouquet of rose, jasmine and violet. Sensual base notes of patchouli, oakmoss and musk combine to complete our cult-classic signature scent.

Maybe it’s easier just to experience it all in a real-life shower situation. 🏁

Leaves skin feeling cleansed and refreshed.

100 washes per bottle.

Suitable for all skin types and dermatologically tested.

97% said that it had a 'creamy rich texture'.

97% said that after using this product, their skin felt cleansed.

92% said it produces just the right amount of lather.

82% said that the fragrance was long lasting on their skin.

This product is vegan.

Note how much this copy focuses on social proof (and how specific it gets)!

The structure and shifts keep you on your toes. I’m getting a lot of Jeff Goldblum vibes.