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  • 22-MAR-2025 | Smirnoff’s “If you’re serving cheap vodka” Ad

22-MAR-2025 | Smirnoff’s “If you’re serving cheap vodka” Ad

Author

Dan Bogachek
March 22, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Smirnoff’s “If you’re serving cheap vodka” Ad

If you’re serving cheap vodka why squander money on real lemons?

INSTRUCTIONS FOR USE:

1. Pour small measures of cheap vodka into cheap glasses. (Paper cups are even more appropriate.)

2. Add a modest amount of a suitably economical mixer — water is ideal.

3. Add ice — half a cube per person is not extravagant.

4. Cut out lemon slices and add one to each drink.

5. Serve.

6. After your guests have gone, you can retrieve the lemon slices for re-use.
Dry them off in your airing cupboard, together with the soggy paper cups.

IMPORTANT NOTE:

Should any guest dare to complain that the vodka does not have the incomparable smoothness of Smirnoff, ask him to leave immediately.

He is obviously a mere gatecrasher who has wandered in from a much more sophisticated party.

IF IT ISN’T SMOOTH
IT ISN’T SMIRNOFF

 🏁 

  • Hook: immediate “you” + shock question to grab your attention.

  • Followed by a list. We love lists, especially if they’re funny.

  • Tactical parenthetical sentence! (Thank you Volkswagen.)

  • The concept itself does the heavy lifting here rather — still the humor in the copy brings it to life. It breaks past the visual realm and transcends into the tangible. Like Wile E. Coyote’s painted tunnel from the Looney Tunes universe — is this really just a 2D ad?