• Copywork365
  • Posts
  • 22-JUN-2024 | Seth & Riley’s Garage Lemonade Ad

22-JUN-2024 | Seth & Riley’s Garage Lemonade Ad

Author

Dan Bogachek
June 22, 2024

Seth & Riley’s Garage Lemonade Ad

Fun fact for ya: apparently, garage is a type of drink.

I’m a sucker for the hairy dog genre. Also, a sucker for handwriting in ads. No surprises there.

Idea:
Pretend we are so inspired by the inventiveness and freshness of the product that we start writing a really, really, really long copy ad with nice sounding words such as obsolescence and fulfillment, while in fact we’re just trying to fill a page with words to make it look like a really, really, really long copy ad. And then let the reader appreciate the irony of it all when he suddenly realizes that the purpose of this very text never actually was to be a long copy ad. And even worse, that he’s been fooled into reading this completely useless text that just keeps on going and going. And going. All for the sake of making it big and fancy. The end. Oh wait, there’s still room to add another sentence. There.

Lemon, Ice, and Alcohol.
Kind of genius. Kind of.

Can’t stay mad if you’re smiling.

  • Much of the gag lies in the real-time narration. We’ll have to do a deep-dive on this device sometime soon.

  • Cheeky: keeping the reader in the 3rd person makes the joke on them. Spicy.

  • Commit! Don’t do it halfway.

  • A few sprinkles of repetition.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].