12-NOV-2024 | Sainsbury’s Mince Ad

Author

Dan Bogachek
November 12, 2024

Sainsbury’s Mince Ad

At Sainsbury’s if we don’t sell our mince in a day, we don’t sell it.

The best mince is fresh mince.

So all our ground beef and mince beef has a sell-by date of just one day.

What we don’t sell in a day comes out of the cabinet as a fresh supply goes in.

Does this mean we waste a lot of mince?

On the contrary.

It seems when people know you sell good lean mince at good keen prices, they can’t wait to buy it.

Not even for a day.

Good food costs less at Sainsbury’s. 🏁

  • Big focus on the main benefit: freshness and quality.

  • Addresses a big objection, turning a negative into a positive: “Does this mean we waste a lot of mince? On the contrary.”

  • Social proof. “It seems when people know…”

  • Who care about complete sentences?

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].