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  • 5-JUL-2024 | Rolex’s “If you were racing here tomorrow” Ad

5-JUL-2024 | Rolex’s “If you were racing here tomorrow” Ad

Author

Dan Bogachek
July 05, 2024

Rolex’s “If you were racing here tomorrow” Ad

The classic awareness ad. Heavy dose of status appeal.

If you were racing here tomorrow you’d wear a Rolex.

Sliding through a corner at 170 m.p.h. a Formula One Grand Prix car is travelling roughly 17 yards in a fifth of a second.

So to say Grand Prix drivers have a highly developed sense of timing is something of an understatement. Their lives depend on it.

Many of them wear a chronometer they call the best in the world. Its Oyster case is carved out of a solid block of 18 ct. gold or Swedish stainless steel. So much of the works is done by hand, each Rolex Oyster takes more than a year to make.

Jackie Stewart thinks it is time well spent.

The Rolex he wears is the Datejust.

Like other great ads, this one’s unafraid to get specific. Details tell a story, they’re fun and unique.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].