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  • 11(ish)-NOV-2023 | Rockwell’s “Built like circular saws used to be” Ad

11(ish)-NOV-2023 | Rockwell’s “Built like circular saws used to be” Ad

Rockwell’s “Built like circular saws used to be” Ad

Never thought I’d find a piece of tight copy for power tools.

And yet, here we are.

Read the whole thing, but start copying at the triple asterisk if you don’t want to do the whole thing.

It’s built like circular saws used to be.

No skimping. No short cuts at the saw’s expense. The way it used to be, when what mattered most was how good you could make it.

The Rockwell 4577 7 ¼” Circular Saw. A 2-hp, 10-amp, home-use saw with the guts to have a commercial-duty rating. Ball instead of sleeve bearings.

Helical instead of spur gears, made of hardened steel instead of powdered metal. And a lead-pull instead of a tang-wound armature, with welded instead of soldered connections.

*** Now, if what all that means is a mystery to you, it’s understandable. But put it all together and what it gets you is plain as day.

A saw with longer bearing life. Longer brush life. Stronger, longer lasting teeth. Virtually unbreakable armature connections. And higher sustained torque, smoother power transmission, quieter running.

What’s even more impressive, if that’s possible, is what you can see yourself.

The aluminum baseplate, upper and lower bladeguards, and gear housing. Not to mention features like a ¼” pretravel safety switch and the same sawdust-ejection chute on our best builder’s saw.

All of which make it one heck of a value at just $74.99. The same kind of value we build into all our circular saws, from the least expensive on up. Would you want it any other way?