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14-APR-2025 | Porsche’s “Scream” Ad

Author

Dan Bogachek
April 14, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Porsche’s “Scream” Ad

After a long day at the office, it helps to go off by yourself and scream.

With a 0 to 60 time of 5.3 seconds and a top speed of 157 mph, there’s no faster way to get away from it all than in a Porsche 911 Turbo.

After all, if your daily routine is fraught with compromise and frustration, your free time shouldn’t be.

Which is why we carefully fuse our most cutting-edge racing technology with meticulously hand-built components. So carefully that we make fewer than 1500 a year for the U.S.

Come in for a test-drive. And see how much better you feel when take it out on the road. 🏁 

Similar to yesterday’s: an ad selling e s c a p e.

Transforming the non-essential a painkiller. The big lever here, of course, is twisting that knife. Brings the pain to life.

Surprising what you can achieve with the right framing.