27-FEB-2025 | Porsche’s Pavlov Ad

Author

Dan Bogachek
February 27, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Porsche’s Pavlov Ad

Can’t get much more smug than this.
But when you think about who they are and what they’re selling… can you blame them?
Porsche gonna Porsche. After all, if the bear doesn’t shit in the woods, then who does?

If Pavlov had experimented with humans, he would have used this.

A given stimulus produces a given response.

Of course, certain stimuli will produce more extraordinary responses than others. Such as a Porsche 911 Turbo Cabriolet.

What we’ve done, quite simply, is uncover one of the world’s most exciting cars. The car that Car and Driver tested from 0 to 60 in 4.6 seconds, and in 13.1 seconds for the quarter mile. Figures that seem even more impressive with the wind in your hair.

We invite you to test your own responses by coming in for a test-drive.

All we ask is that you try to avoid drooling on the leather.

Note the smooth transition from “we” to “you”, combining the two for the CTA at the end. And the use of precise numbers to stick out in your memory.

And the structure:

Pavlov hook → stimulus a premise→ the car is a stimulus → here’s how, specifically → imagine wind in your hair → you’re invited to feel that wind in your hair → punchline.

Remind you of anything?

“5 Gum. Stimulate your senses.”