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  • 31-MAR-2025 | Peter Gatley’s “Wear and Tear” Ad for Clarks

31-MAR-2025 | Peter Gatley’s “Wear and Tear” Ad for Clarks

Author

Dan Bogachek
March 31, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Peter Gatley’s “Wear and Tear” Ad for Clarks

Before you buy cheap shoes for your child, think of the wear and tear.

The average ten year old takes 18,000 steps every day.

Enough to put any shoe through its paces. More than enough for ill-fitting shoes to damage a child’s feet. Look here how the little toe and its two neighboring toes are already starting to curl inwards. A sign, perhaps, of shoes that are too tight, or shoes with too much room.

We, at Clarks, can help prevent problems like this, simply by ensuring your child’s shoes fit properly. That’s why we insist our shoes are fitted by a trained assistant. The shoes come in half sizes and up to four width fittings, not just for little ones but for older children too. For healthy growth, we always allow up to three months’ growing room. No-one else takes more care.

So before you buy cheap shoes for your child, don’t ask ‘How much?’
Ask, ‘What’s the damage?’ 🏁 

The classic PAS framework in play: problem — agitation — solution.