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14-OCT-2024 | Perdue's "It takes a tough man" Ad

Author

Dan Bogachek
October 14, 2024

Perdue's "It takes a tough man" Ad

It takes a tough man to make a tender chicken.

When it comes to chicken, Frank Perdue is a tough bird.

His standards are even higher than the Government’s. Chickens that U.S.D.A. inspectors call “Grade A” often don’t make the grade with him. “They’re interested in what’s acceptable. I’m not.”

He won’t freeze his chickens. So Perdue chickens are packed in ice and shipped fresh daily.

Finally, he won’t allow his fresh, tasty, tender young chickens in just any store. They’re sold only in butcher shops and better markets. (You can always spot a Perdue chicken by its healthy golden-yellow color. And by the Perdue wing tag.)

What Frank Perdue will do is give your money back if you’re not completely satisified.

Now you know why he’s so tough. 🏁

  • The classic paradox hook to spark curiosity. It holds the desirable thing we’re after and the puzzle in the same thought.

  • All the points in the ad are a form of thought leadership which point to, what? “We have unique, specific and exceptional standards” → “Our chicken is the best.”

  • Hook-punchline sandwich to finish us off. Beauty!

  • Hemingway App rating: Grade 3.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].