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27-JUL-2024 | Peace Corps’ “Good Back” Ad

Author

Dan Bogachek
July 27, 2024

Peace Corps’ “Good Back” Ad

An old friend of mine’s sister served in the Peace Corps. Uncanny how well she fits the headline.

We need someone with a good back, a strong stomach, level head and a big heart.

We have a unique opportunity for someone very special.

A chance to spend two years in another country. To live and work in another culture. To learn a new language and acquire new skills.

The person we’re looking for might be a farmer, a forester, or a retired nurse. Or maybe a teacher, a mechanic, or a recent college graduate.

We need someone to join over 5,000 people already working in 60 developing countries around the world. To help people live better lives.

We need someone special. And we ask a lot. But only because so much is needed. If this sounds interesting to you, maybe you’re the person we’re looking for. A Peace Corps volunteer. Find out. Call us at 1-800-424-8580, Ext. 93.

Peace Corps.

The toughest job you’ll ever love.

  1. What it’s really saying: “You’re special. You’re important. You have a purpose. There’s a lot to do, and you’re the one to do it.” It’s a cross between Tom Sawyer convincing Ben Rogers to whitewash his fence & Shackleton’s South Pole ad.

  2. Simple words. The hardest word to read in here is “unique.”

  3. The writer didn’t give a damn about incomplete sentences. They cared about handing you ideas, one by one, so you can hold each one in your hand and feel the weight of each one. “A chance…” “To learn…” “To help people...” “And we ask a lot.” “Find out.”

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].