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2-JUN-2024 | Patagonia’s “Don’t Buy This Jacket” Ad

Author

Dan Bogachek
June 02, 2024

Patagonia’s “Don’t Buy This Jacket” Ad

PATAGONIA: “The Greenest Product Is The One That Already Exists”

COMMON THREADS INITIATIVE

REDUCE

WE make useful gear that lasts a long time

YOU don’t buy what you don’t need

REPAIR

WE help you repair your Patagonia gear

YOU pledge to fix what’s broken

REUSE

WE help find a home for Patagonia gear you no longer need

YOU sell or pass it on

RECYCLE

WE will take back your Patagonia gear

YOU pledge to keep your stuff out of the landfill and incenerator

REIMAGINE

TOGETHER we reimagine a world where we only take what nature can replace

1) Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

2) Way to wrap up thread with a hopeful hurrah. The “we-you” back and forth gets a sweet ending of “together”. It’s “us” vs the problem.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Your hot date is at 7. Crap. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].