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  • 17-MAR-2025 | Omega’s Answer to Rolex: “Wrist computers for precisionists”

17-MAR-2025 | Omega’s Answer to Rolex: “Wrist computers for precisionists”

Author

Dan Bogachek
March 17, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Omega’s Answer to Rolex: “Wrist computers for precisionists”

Wrist computers for precisionists

As each Gemini capsule took off for its historic role in outer-space technology, an Omega Speedmaster chronograph was strapped on each austronaut’s wrist to compute every minute with indisputable accuracy. Omega four-dial chronographs (consisting of 3 small dials inside a full size dial) split each second into five parts, recording elapsed hours, minutes, seconds; measuring distance and speeds. Produced with meticulous care by skilled Swiss craftsmen under a zero-defect quality-control program, each manufacturing step can be checked back to its source. Such rigid standards insure the highest measure of personal pride and responsibility. Proof of Omega superiority is evidenced in its selection as standard issue for all Gemini astronauts, as official watch of the Pan-American Games to be held in Winnpeg, Canada (1967) and the 1968 Olympics in Mexico (where a difference of 1/100th of a second can mean a new world record). You’ll find Omega watches only at fine jewelers and better-watch departments. The complete Omega collection includes over 350 men’s and ladies’ models, priced from $65 to $15,000. For free full-color style brochure write to Omega, 375 Park Avenue, New York, New York 10022. 🏁 

Omega is as much a luxury brand as Rolex.

But what does Omega look like if they go for the same angle? “…Well, but, we are also really stylish and glamorous just like Rolex, a-actually even more so!”

They know Rolex has them beat on the luxury lifestyle identity and they’ve got their crushed Oyster case deep-sea diving shtick. So they don’t compete there.

Omega competes where they know they’ll wipe the floor. They’re the space chronograph. They position themselves for someone else entirely: the precision-geeking watch lover. “Precisionists.” Equally heavy on identity.

The golden rule of public competition:
Avoid playing games you’re not going to win.

Also, did you notice? It’s not a watch. “It’s so accurate, it can do reliable speed and distance — it’s a wrist computer.”

And of course, in addition to the main space bragging right, they’ve got the additional social proof in the athletic world.