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  • 17(ish)-MAR-2024 | Omega’s Answer to Rolex: “Wrist computers for precisionists”

17(ish)-MAR-2024 | Omega’s Answer to Rolex: “Wrist computers for precisionists”

Omega’s Answer to Rolex: “Wrist computers for precisionists”

Wrist computers for precisionists

As each Gemini capsule took off for its historic role in outer-space technology, an Omega Speedmaster chronograph was strapped on each austronaut’s wrist to compute every minute with indisputable accuracy. Omega four-dial chronographs (consisting of 3 small dials inside a full size dial) split each second into five parts, recording elapsed hours, minutes, seconds; measuring distance and speeds. Produced with meticulous care by skilled Swiss craftsmen under a zero-defect quality-control program, each manufacturing step can be checked back to its source. Such rigid standards insure the highest measure of personal pride and responsibility. Proof of Omega superiority is evidenced in its selection as standard issue for all Gemini astronauts, as official watch of the Pan-American Games to be held in Winnpeg, Canada (1967) and the 1968 Olympics in Mexico (where a difference of 1/100th of a second can mean a new world record). You’ll find Omega watches only at fine jewelers and better-watch departments. The complete Omega collection includes over 350 men’s and ladies’ models, priced from $65 to $15,000. For free full-color style brochure write to Omega, 375 Park Avenue, New York, New York 10022.

Omega doesn’t try to say: “…well, but, we are also really stylish and glamorous just like Rolex, a-actually even more so!”

They know Rolex has them beat on the luxury lifestyle identity and their crushed Oyster case deep-sea diving bit. They don’t let that bother them, though.

Because instead, Omega competes where they know they’ll wipe the floor. They’re the space chronograph. They pursue a different identity entirely: the precision-geeking watch lover.

Following the golden rule of public competition:
Don’t play games you’re not going to win.

Also, did you notice? It’s not a watch. “It’s so accurate, it can do reliable speed and distance — it’s a wrist computer.”

And of course, in addition to the main space bragging right, they’ve got the additional social proof in the athletic world.