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30-OCT-2024 | Omega’s “$27,000 suit” Ad

Author

Dan Bogachek
October 30, 2024

Omega’s “$27,000 suit” Ad

How can a man in a $27,000 suit settle for a $235 watch?

The Apollo-Soyuz spacesuits, like those for every preceding space mission, were designed especially for the job. Not surprising either. You’d hardly expect to find the equipment for the flight through space to this historic America-Russia meeting ready-invented in the shops.

Yet that’s how the astronauts found the Omega Speedmaster, their watch.

In 1965 NASA picked up a Speedmaster, as simply as you do in your local jewellery shop. And they made it standard flight equipment for every astronaut because, unlike any other chronograph tested, whatever NASA did to the Speedmaster, it stood up.

If you’re wearing an Omega Speedmaster you can be proud of it — numerous space missions, six moon landings, and now, almost unbelievably, America and Russia together. For any other watch, the shock would be too much. 🏁

  • Hook: specific is sticky. Use odd, precise numbers to make your claims memorable. Also note the “six moon landings” later on.

  • NASA gave Omega some pretty insane bragging rights. So it’s only natural that Omega would capitalize! It doesn’t get stronger than using real track record, but you can leverage this even without that. Brands do this all the time with celebrities: status by association. The status of a high-status brand rubs off on the item placed next to it. NASA’s status rubs off on Omega.

  • Written with “you” language throughout. “If you’re wearing…” even plants the image of you owning the watch.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].