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- 1-MAY-2024 | Ogilvy’s “Coolest Thing Next to a Pool” Ad for Schweppes
1-MAY-2024 | Ogilvy’s “Coolest Thing Next to a Pool” Ad for Schweppes


Ogilvy’s “Coolest Thing Next to a Pool” Ad for Schweppes
This ad was designed backwards.
Reverse-engineered, rather.
The selling point: “unparalleled carbonation.” Carbonation so unparalleled, in fact, the Schweppesman makes it a staple everywhere he goes.
And what happens prior? Boy howdy, does he go everywhere. And all the places he goes, he’s a figure. The mail can barely catch up.
All of this builds into the punchline at the end. “If Schweppes is the only thing satisfies this legend, it’s bound to satisfy you.”
Study the flow of this ad. It’s brilliant stuff.

Coolest thing next to a pool: Gin-and-Tonic with Schweppes
The pool in this picture happens to be in Westbury — but it might just as easily have been in Bangkok, or Nairobi. Within the past few months, Commander Whitehead has enjoyed poolside Gin-and-Tonics in both those ports of call.
Indeed, a letter addressed to Commander Whitehead, Schweppesman Extraordinary, recently followed him halfway around the world.
When it finally caught up with the Commander, the battered envelope bore cancellations of post offices in Mombasa, Singapore, and Honolulu.
Today, there is hardly a capital where the Schweppesman is not known. True, Commander Whitehead did not actually invent Gin-and-Tonic — or even Schweppes. Civilized peoples the world over were enjoying Schweppes bitter-sweet flavor when the Commander’s great-grandfather was a mere midshipman.
But nobody has traveled farther to eulogize Schweppes unparalleled carbonation. Commander Whitehead calls it Schweppervescence. And it lasts the whole drink through.
Ask for Schweppes at clubs and restaurants. Your grocer also sells it in six-bottle cartons, for little more than ordinary mixers.

