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  • 20-SEP-2024 | Oatly’s “This tastes like sh*t” Ad

20-SEP-2024 | Oatly’s “This tastes like sh*t” Ad

Author

Dan Bogachek
September 20, 2024

Oatly’s “This tastes like sh*t” Ad

That’s a real comment from a real person who tried one of our oatmilks for the first time. Some people just don’t like it. They think it tastes like oats, because it does taste like oats. Here’s the good part. If you don’t like the taste of our oatmilks, you don’t have to drink them. Taste is personal which is why we don’t take it personal if you don’t like how they taste.

There is, however, a growing number of people who find oatmilk delicious. Who can taste the balance of protein, fiber, unsaturated fats and carbs and know that it makes them feel good. So, give it a go and if you don’t like it you can always give it to someone you don’t like. That’s what business students call a win-win. 🏁 

Oatly has a unique writing style. ‘Earnest but humorous’ might be the right way to put it.

We see this one all the time: a big, crass hook that draws you in. Then you read to find out how they explain it.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].