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  • 25-MAY-2024 | Oatly’s Milk Carton Copy

25-MAY-2024 | Oatly’s Milk Carton Copy

Oatly’s Milk Carton Copy

The more you subvert expectations, the more you entertain your reader.
Surprise tickles the brain.

INFREQUENTLY ASKED QUESTIONS

Do I need a different mouth to drink oatmilk?

Good question actually. Because it wasn’t that long ago that few people had even heard of oatmilk, let alone thought of drinking it. “Milk from oats and not cows? Preposterous!” Yet here we are, face to face, well carton, considering what exactly drinking oatmilk will require differently from you. The short answer is nothing really. Not your hands or nose or eyelids or even your neck area. No need for a different spoon to spoon it or a different tongue to lick your lips with. And you’ll want to use the body you have to get all the nutritional benefits from it.