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20-MAR-2025 | Oatly’s “Here’s what we believe” Ad

Author

Dan Bogachek
March 20, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Oatly’s “Here’s what we believe” Ad

Here’s what we believe:

Most companies think having a strong opinion means scaring away customers who think differently. We think it’s a good way to make some new friends. For the record, we believe we should eat stuff that we can grow instead of growing stuff to feed animals and then eat them. Everybody — regardless of spiritual beliefs, birth country, race, gender, sexual orientation or color of their nail polish — is of equal worth. 🏁 

Create an ideological out group to unite your in group. Yes, it will polarize. But it will also create die-hard fans.

Humans are tribal, take advantage of it.

Grade 8 on the Hemingway App. If only because the sentences are long, on purpose. Look how simple the language is. KISS - keep it simple, stupid.