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22-FEB-2025 | Nike’s “Will only fit one woman” Ad

Author

Dan Bogachek
February 22, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Nike’s “Will only fit one woman” Ad

The Liberator will fit only one woman.

The woman is you.

Our new Liberator is the first woman’s training flat we’ve ever made that actually shapes itself to your foot.

It has a removable, washable insole made from Nike PermaFoam. It’s an unusual new styrofoam-type material that allows your individual foot strike impression to create a fit that’s unique to you, and you alone.

Run in them for a few miles, and the impression is made. Permanently.

The Liberator is slip lasted and sized especially for the bone structure in a woman’s foot. It gives you a Nike Waffle outersole for traction and cushion. A flared heel for running stabiliity. And “breathing” polyester uppers for running cool.

They’re lightweight, and give you super comfort and support. And once you make your impression on them, they won’t fit any other woman in the world.

Except you. 🏁

Note how it’s all about “you.”
Complete sentences optional.
But the copy doesn’t shy away from meaty sentences, either.

  • Hook: subversion of expectations. “Isn’t that not good?…”

  • Then immediately turns it towards “you.”

  • Every specific feature how immediately points to a real benefit to the reader.

  • Note the combination of command + imagination: “run in them for a few miles.”

  • And to wrap up: the classic hook-punchline sandwich. Wraps the whole thing in a bow — voilà.