• Copywork365
  • Posts
  • 22-FEB-2024 | Nike’s “Will only fit one woman” Ad

22-FEB-2024 | Nike’s “Will only fit one woman” Ad

Nike’s “Will only fit one woman” Ad

Note how it’s all about “you.”
Complete sentences optional.
But they also don’t shy away from some more meaty sentences, either.

The Liberator will fit only one woman.

The woman is you.

Our new Liberator is the first woman’s training flat we’ve ever made that actually shapes itself to your foot.

It has a removable, washable insole made from Nike PermaFoam. It’s an unusual new styrofoam-type material that allows your individual foot strike impression to create a fit that’s unique to you, and you alone.

Run in them for a few miles, and the impression is made. Permanently.

The Liberator is slip lasted and sized especially for the bone structure in a woman’s foot. It gives you a Nike Waffle outersole for traction and cushion. A flared heel for running stabiliity. And “breathing” polyester uppers for running cool.

They’re lightweight, and give you super comfort and support. And once you make your impression on them, they won’t fit any other woman in the world.

Except you.