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  • 19(ish)-APR-2024 | Nike’s “Still Fresh After 30 Years” Ad

19(ish)-APR-2024 | Nike’s “Still Fresh After 30 Years” Ad

Nike’s “Still Fresh After 30 Years” Ad

Pay attention how this copy pulls you into your senses and narrates them.
That, and the classic Nike sentence fragments.
For emphasis.

Still fresh after 30 years.

1977. You pull your new Nikes fresh out of the box. Mmm, delicious.

2007. You do the same thing. Mmm, just as delicious. But somehow, your brand-new Nikes look like they’ve been sitting in that box for three decades.

Is that even possible?

Yes it is — because we’ve revisited our original styles, and crafted them to look 30 years old — fresh out of the box.

And it’s all there, almost to the stitch. 1970s-grade nylon. Weird Swooshes. Aged laces. Weathered foam. And, of course those iconic color combos.

The result: authentic old-shoe charisma with the added bonus of that authentic new-shoe smell.