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- 13-JUN-2024 | Nike’s “I’m Out of Here” Ad
13-JUN-2024 | Nike’s “I’m Out of Here” Ad
Dan Bogachek
June 13, 2024
Sponsored by
Nike’s “I’m Out of Here” Ad
Identity is a helluva drug.
This is a more inspirational version of “Don’t talk to me until I’ve had my coffee.” Punchy.
That’s right. I’m out of here. Do not chase me down or text me or try to talk to me into going out to lunch. I don’t have time to figure out if I have time for a run. I’m just going. The world will not fall apart in my absence. I might miss somebody’s birthday cake or a discussion of last night’s season finale. Even if I do, who cares. I’m coming back with a state of mind three coffees, two flirtatious e-mails and a week of vacation can’t buy.
JUST DO IT
Uh, guys…
Nike — YES, THE ALMIGHTY NIKE — writes fun and engaging copy at a KINDERGARTEN LEVEL —
I’m sorry.
No, actually, I’m not. After doing hundreds of these, this is the first time I’ve gotten | Grade freaking 0 | out of the Hemingway App.
The lesson cannot be overstated: make it simpler, then make it simpler again. Make it atomically simple.
Moving along now. There’s a nice mix of long and short. The short stuff does the finger jabbing, the long stuff paints the scene.
And even beyond identity, what’s Nike hitting at?
A state of being.
Hat tip to Maslow.
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