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  • 5(ish)-MAR-2024 | Nike’s “11 Ozs. of Prevention” Ad

5(ish)-MAR-2024 | Nike’s “11 Ozs. of Prevention” Ad

Author

Dan Bogachek
March 06, 2024

Nike’s “11 Ozs. of Prevention” Ad

Hook → pain → the painkiller and how it works → pain is what happens if you stay with the status quo.

A cool detail: If you cut everything save the hook and the punchline, it’s still compelling. “11 ozs. of prevention — because nothing hurts a runner like not being able to run.”

11 ozs. of prevention.

If your foot spends too much time rolling side to side, you may be running in a world of hurt. Now there’s a shoe that can help. A shoe with an Air-Wedge. A unique Waffle outsole. An external heel counter support. A shoe so stable, it can keep you on the straight and narrow. The NIKE Equinox.

Because nothing hurts a runner like not being able to run.