• Copywork365
  • Posts
  • 27-OCT-2024 | New Balance’s “Use your head” Ad

27-OCT-2024 | New Balance’s “Use your head” Ad

Author

Dan Bogachek
October 27, 2024

New Balance’s “Use your head” Ad

Use your head.

The intelligent player always does. On and off the field.

But it doesn’t take a genius to see the advantages of New Balance, the only soccer shoes offering a choice of width fittings.

And features designed to bring out the best in your performance.

So you can get on with winning. Comfortably. 🏁

  • Direct, in your face hook.

  • Appeal to identity → “the intelligent player.”

  • Continuing with the thinking theme — "doesn’t take a genius.”

  • Punchline has some double-meanings, but still, it’s focused on the experience itself — comfort.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].