Our sympathy to all those who get a bottle of Chivas Regal only at Christmas time.

In all too many homes, alas, Chivas comes but once a year.

There’s no doubt that our price has a lot to do with this.

Chivas Regal costs about $2 more than regular Scotches.

If we made a less expensive 4, 6 or 8 year old, we’d probably sell more.

But we’d rather wait till this dawns on you:

The price of a movie is all that stands between you and Scotland’s smoothest whisky.

Twelve years of aging have a lot to do with this smoothness. So do prize Glenlivet whiskies from Scotland’s oldest distillery. (Which we happen to own.)

If this hasn’t convinced you to buy Chivas regularly, never mind. You’ve only about 250 days to wait for your next bottle.