15-APR-2025 | Neil French’s Dove Ad

Author

Dan Bogachek
April 15, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Neil French’s Dove Ad

Twenty fascinating but utterly useless facts you really don’t need to know about skin.

1. The smoke from burning giraffe skin is used to treat nosebleeds among some tribes in Africa. These tribes always travel with a spare giraffe and a box of matches, in case they bump into a tree.
(Not really: I made that last bit up.)

2. Surprisingly, elephant skin is extremely sensitive to sunburn. Now, why nature should have decided that this was a good plan for a large animal living exclusively in very sunny climates is a mystery. But there it is.
Take it or leave it.

…

21. And one you do.

(Dove is all you need to know about skincare.) 🏁 

We visit the land of the ridiculous once again. Entertainment with a punchline.

  • Reverse psychology hook!

  • Tactical parenthetical sentence. Allows you to lean in and get buddy-buddy 😉 

  • Repetition in rhythm: longer descriptions followed by short sentences for humor and punctuation.

  • Hook-punchline sandwich to round everything out.