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  • 17-JUN-2024 | National Newspapers of Ireland “You Are Nobody” Ad

17-JUN-2024 | National Newspapers of Ireland “You Are Nobody” Ad

National Newspapers of Ireland “You Are Nobody” Ad

You are nobody.

Sorry, it’s true.

But don’t worry, there’re oodles of you. Misery isn’t the only one that loves company. Nobody likes it too.

You see we have been reliably informed that nobody reads the paper anymore.

So, hey there nobody and say hello to your 580,000 friends, all thumbing through the paper like nobody’s business.

“Woah, that’s a bold claim.”

Then, a bit of an “I’m a poet and I don’t know it” moment. “Sorry it’s true,” “oodles of you,” “nobody likes it too.”

And then, the punchline with social proof.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].