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  • 20-APR-2024 | Mt. Sinai’s “A Doctor, a Robot, and a Comedian” Ad

20-APR-2024 | Mt. Sinai’s “A Doctor, a Robot, and a Comedian” Ad

Author

Dan Bogachek
April 20, 2024

Mt. Sinai’s “A Doctor, a Robot, and a Comedian” Ad

Nothing fancy, clean and simple language. And they’ve maximized the hook by relating “us” and “you” — now there’s a “we”, and an invitation to read on.

As a small footnote on the graphic design: if you’re curious enough to keep reading, you have to physically get yourself closer to make out the smaller copy. It’s a micro-commitment. You’re physically agreeing to interact further.

A doctor, a robot, and a comedian walk into a hospital. Trust us, you haven’t heard this one before.

When Tom Davis, a former writer and performer on Saturday Night Live, was diagnosed with tongue cancer, he refused traditional treatment. It would have left him disfigured and unable to speak normally. Instead he went to Mt. Sinai, where Dr. Genden was able to remove the tumor via minimally invasive robotic surgery. We saved his voice, his life, and his career. How’s that for a punch line? 1-800-MD-SINAI | www.mountsinai.org

Another day, another breakthrough.