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- 6-JAN-2025 | Lurpak Butter’s “The Pan Awaits” Ad by Peter Gatley
6-JAN-2025 | Lurpak Butter’s “The Pan Awaits” Ad by Peter Gatley
Dan Bogachek
January 06, 2025
When was the last time you thought about breakfast? A proper breakfast. A breakfast that’s come out of your kitchen, not your pocket. Saturday. Work week over, the day’s yours. Start with a decent pan. Good butter. (Go on, have a guess.) Now, what’s it to be? Perfectly runny omelette day? Or perhaps fried egg. With cracked black pepper speckles. What about mushroom day? Big mushrooms. On big bread. Big pot of tea. Or pancake day? Why only one? (Pancakes are too good for one day.) Who couldn’t love blueberry pancakes with maple syrup? Or the person that makes them for us? It’s Saturday, breakfast day. The pan awaits…
SATURDAY IS BREAKFAST DAY 🏁
If you read this when you’re hungry, it’ll make you salivate. I know I did.
Your brain then associates this beautiful palate daydream with Lurpak butter.
Pavlov would be proud. Brilliant stuff.
You glance at your watch.
It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…
“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”
You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.
Or… what if:
5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”
The difference?
Copygloss handled it. Before you left for the date, actually.
For help with editing, email Dan:
[email protected].
