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  • 5(ish)-FEB-2024 | Lurpak Butter’s Ode to Eggs

5(ish)-FEB-2024 | Lurpak Butter’s Ode to Eggs

Lurpak Butter’s Ode to Eggs

An ad about butter that isn’t about butter. Beautiful.
To me, it feels like your friend fantasizing out loud while you both wait for your order in a booth at the diner.

Yum, breakfast.

When was the last time you thought that?

A proper breakfast, not a multi-pack multi-seed bar you eat on the way to the station. And that got us thinking, Aren’t eggs the very best food in the world? Seriously, don’t they win that award on their shape alone? Eggs for breakfast then. Omelette or poached? Softly scrambled or fried? Or the simplest and best of all, boiled to a miracle in 4 minutes. Then, as if to emphasize the specialness of the moment, placed in its very own cup. The top sliced, add a generous sprinkle of sea salt and cracked black pepper. Even the most hardcore egg purists agree. Finally, soldiers of oven warm crusty white or toasted granary. Finished with a scrape of the best butter you can think of.

It’s time for eggs.

It’s Saturday, breakfast day.