Levi’s “New American Pioneer” Ad

I’m a tad cynical, maybe you are as well.

So here’s to some optimism and, “just got that dog in ‘em” attitude.

Identity, identity, identity. It’s particularly effective for established brands.

We already know Levi’s makes some good pants (or used to anyway.) This ad’s entire purpose is to prime us to associate the “go forth” attitude with their clothing.