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  • 5-MAY-2024 | Land Rover’s “Desert Madness” Ad

5-MAY-2024 | Land Rover’s “Desert Madness” Ad

Land Rover’s “Desert Madness” Ad

This ad, in terms of content, is purely entertainment. The longer you read, the deeper the lore — it’s whimsy.

But at the core of the bit lies the question they want to plant in your mind: “What happens if I’m lost in the middle of nowhere?”

The humor sticks. And it points to this new underlying association:
“Stranded off-roading…” → “Land Rover has GPS.”

Desert madness? Seriously, I LOL at this. I’d ROFL but there’s no floor here. Only sand dunes for miles and miles in every direction. The lizard tells me that I should head due north. But I stopped trusting the lizard on Tuesday. There’s something off about him. Maybe it’s the way he plays the guitar. Or maybe it’s his Swedish accent. He’s such a know-it-all. I can’t see the car anymore. I had parked it so elegantly in the middle of that sinkhole. It must have wandered off somewhere. Probably headed north. I’ve got to stay focussed. Alert. The hyenas will be here soon. They’ve become regulars now. I like them because they seem to be in such good spirits. Always up for a good laugh. Björn Günderson says that they are just scoping me out for weaknesses. That they plan to eat me. This damn lizard’s starting to get on my nerves. I have to go now. They’ll be serving Mai Tais at sunset. I hope they remember the little cocktail umbrellas this time.