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10-MAR-2025 | Land Rover’s “All-female tribe” Ad

Author

Dan Bogachek
March 10, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Land Rover’s “All-female tribe” Ad

An ad for their SOS mobile app. “What’s the worst that could happen?”

On paper, this would seem like a dream come true for any young man. Being stuck in the wilderness with an all-female tribe of gorgeous women. That’s on paper. But this is real life. Checkmate. At least the beatings have stopped. They look dainty but they’re so strong. They let me wander sometimes but I know they’re watching me. I just want this to be over. If only I could find my way back to the car. I know it sounds pathetic but they nearly broke me last week. I was bathing by the waterfall when I saw the jet stream of an aircraft. I jumped up and down like a madman, hollering at the top of my lungs. As if they could hear me. But one of the tribeswomen did. Checkmate. They all took turns whipping me. I have a new strategy now. I’m trying to win them over. Get them to like me. I sweep all the huts, mend the blankets and do the washing without being asked to. And tonight for the feast, I’m making a killer recipe I once saw on TV. That should show them who the alpha-male is. Checkmate. 🏁 

Everything is short and simple. Not only does is it make it easy to read, it adds comedic flavor. The tone is scattered and desperate.

Repetition: “On paper” and “Checkmate.” The call-backs create continuity. Irony in that checkmate is final, but the writer uses it over and over.

The end is great, too: “And tonight for the feast…”
You and I are in on the writer’s fate — he is oblivious. Even funnier because of his sudden confidence with that last line.