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3-JUN-2024 | Krispy Kreme’s “Doughnuts are bad for you” Ad

Author

Dan Bogachek
June 03, 2024

Krispy Kreme’s “Doughnuts are bad for you” Ad

Just the first two paragraphs to get the rhythm down.
But most certainly read the whole thing — it’s fun.

Doughnuts are bad for you.

So are cream cakes, lie-ins and loud rock music. So is sugar. If you take it in your tea, stop immediately. If you take two sugars in your tea, obviously you’re trying to commit suicide and it’s a cry for help. Don’t do it. Your life is precious.

Not drinking enough water is bad for you. You must drink 6½ pints a day, or you’ll get dehydrated and that’s bad for you too. Don’t drink too much though, that can be really bad for you. If you drink over 14 pints at once it makes you feel drunk. So don’t drink too much water and drive.

Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

Just goes to show that all you need is take one idea and run with it.

Hook-based repetition makes for a great cohesive package because you neatly dovetail the hook, the body, and your final punchline. All in harmony, and you get a neat satisfying bow on top at the end.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Your hot date is at 7. Crap. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].